The fitness industry has been changing over the past few years. There is now a large focus on at-home and virtual workouts competing with in-person memberships and classes. These changes and evolving technology mean there’s a range of fitness business ideas for brands starting out. Or, even for existing brands to expand their offerings.
If you want to help others on their fitness journey, starting a personal training business is a smart business idea. As a personal trainer, you work one-on-one with clients to help them reach their fitness goals. With modern technology, personal trainers can work in person or virtually, and can offer a range of payment subscriptions. Some people may be looking to get fit for an event, and some may want ongoing weekly sessions. To build your personal training brand effectively, consider getting certification to show clients you know what you’re talking about.
Opening a fitness studio offers a range of options for you as a business owner. Depending on the equipment you purchase, your fitness studio could provide niche classes or a range of fitness classes. For example, you may invest in both weights and yoga equipment. This would allow you to host general workout classes, weight-focused classes, cross-fit style classes, dance classes, yoga classes and traditional pilates classes. As an added bonus, many people enjoy smaller fitness classes, as they can get better feedback from the instructor.
This is a great option for someone looking to work their own hours, from anywhere in the world. Fitness bloggers offer their readers advice, and workout tips that they can implement at home or in the gym. All you need is your own website, and knowledge of fitness and health. As an influencer, you also offer advice and workout, however, you can also have a more direct connection with your audience. Influencers often work with brands on sponsored content, which can include fitness instructors, fitness clothing or vitamins and supplements. Consider using both techniques to help you to build your brand and reputation.
A health coach offers both fitness and health advice. As a health coach you are there to help your clients implement lifestyle changes to improve their physical health. The healthcare areas they focus on include nutrition, stress, sleep, time management, and activities. With regular check-ins, a health coach can guide clients through their health journey by keeping them accountable and offering knowledge and advice. As a health coach, consider investing in a nutritionist certification, alongside coaching certifications. Having these certifications will enable trust and help you to build your brand.
Technology continues to improve, and with it, the range of fitness wearable devices is growing. Fitness wearable devices usually track calories, steps, heart rate, and general movement. This fitness business idea requires more start-up capital than other options. However, it comes with a higher profit range as well. As a business owner, you can either sell existing products on the market or invest in designing your own. When designing your own wearable fitness device, consider who your target audience is. After all, an athlete will want to track different metrics than the average person looking to boost their fitness.
Opening a fitness equipment store requires some business skills and a large initial investment. Consider what types of equipment you wish to stock in your store and who you aim to sell to. For example, are you looking to sell to people working out at home, or in fitness studios? Or perhaps you want to sell to both? You may even decide to niche down and sell only workout apparel or weightlifting gear. Once you decide these details, you must find a location if you are opening a physical store, or set up your website and storage for eCommerce sales.
There is a lot of room for growth and profit in the fitness industry. Better yet most of the fitness business ideas above have a low starting cost. Use the ideas above to start building your fitness business in 2022 and beyond.